amazon keyword research

What Exact Keywords I Need To Be On Top Amazon?

Posted Posted in amazon advertising, amazon sponsored product ads, ecommerce, eCommerce Catalog Management Services, eCommerce Services, Keywords Research

Keywords are literally the base of online marketing and potential purchase on every digital merchant hub, especially on Amazon. As a successful business owner, you must keep a good focus on Amazon Keyword Research. It is an integral part of the entire process of product branding & ensuring its sale on this giant online shopping platform. Consequently, you should be abreast of the exact keywords required to occupy the top position on Amazon.

Manual Campaigns – Keywords Research

How will you find the best keywords in manual PPC ad campaigns? There is a good process to excel in the task of Amazon Keyword Research. You should add to the bids in order to keep good hold on those keywords. The idea of enhancing keyword bids actually helps in improving the placement of your PPC ads. It also assists you in getting the topmost places for your Amazon PPC ads to remain highlighted.

On this ground, keywords that are best relevant to your products would be the right converting keywords.Such keywords are defined to be the long-tail keywords that carry more than two or three words. These descriptive keywords are likely to delineate the features of your products or brand. Using such keywords, you can get high conversion rates from well-informed online shoppers. These online buyers usually look for the products based on their requirements in the search bar by typing above-mentioned keywords.

Automatic Campaigns – Keywords Research

The Automatic Campaigns play the role of data mine that helps you find out the search terms of every customer on Amazon. These searches to identify your product can be best converted into ultimate purchase through automatic campaigns.With the help of specific keywords searched by online visitors & potential buyers, the Automatic Campaigns enable you to discover right keywords.

It is often suggested to find out the most perfect converting keywords from these automatic campaigns. Once you do it, you can simply add those keywords to the manual campaigns run by you. In this way,you will gain much control over the exact keywords – match type for objectives and bidding for absolute positions. This type of PPC campaign paves the way for hassle-free procedure of Amazon Keyword Research.

Significant Listing Keywords

You may not require taking resort to the idea of keyword stuffing so often. Keyword stuffing is the task of putting a number of keywords as possible into the product description, title, Seller Central back-end etc. But today Amazon does not allow so many characters in product keywords; therefore you should keep this fact in mind while selecting proper keywords. Use only those words completely related to your brand or products as keywords.

Dropping Bounces on Your Product Listing

In order to ensure finest Amazon Product Listing Optimization on your account, it is essential to reduce prolific bounces on your listing. An ideal product listing that converts well for making money assures best selling every now & then. In case maximum traffic is likely to bounce off your product page, Amazon will devalue your listing in its search results.

Amazon Digital Marketing Services

How Get Conversions from Amazon PPC Ads Campaign?

Posted Posted in amazon advertising, amazon sponsored product ads, ecommerce

Since you are a business owner, you definitely dream bigger to grow your business from every direction. On this ground, Amazon can be a powerful platform to create and maintain your brand identity all across the globe. And the idea is Amazon PPC Ads campaign. With the help of this lucrative feature of Amazon, your brand promotion and money-making process will go hand in hand. Furthermore, you can receive maximum conversions from this Ads campaign setup as well.

Introduction to Amazon PPC Ads Campaign

Amazon not just facilitates its verified sellers, but the platform also takes care of its third party sellers with similar attention. The outcome is Amazon PPC. It is an advertising platform available to Amazon’s third party sellers. PPC enables them to build ad campaigns for their current products.It also generates a charge each time against the customer clicks whenever the visitors come across their ad. There are crucial PPC metrics on Amazon like Attributed Sales, Advertising Cost of Sales, Clicks and Impressions. These metrics determine how the entire process of advertising & making money per click is implemented in the systematic way.

How Beneficial is Amazon PPC Ads for All Amazon Sellers

Amazon PPC (Pay-per-Click) ads are the best & simplest way to make your brand and products highlighted on the giant online selling platform, Amazon. You will find almost 120 million different products for sale on Amazon and you don’t want to see your product listings lost in the crowd. Here lies the significance of Amazon PPC Ads campaign which promptly helps in finding or identifying the exact products sold by you. It also reinforces your brand’s organic ranking — the specific place where all of your branded products emerge in search results without any hassle.

How to choose the right Amazon PPC type for your brand?

It is important from your side to try every type of PPC ads at the very beginning. You can utilize all the PPC ads that are available to you. Among these, manually-targeting and automatic-targeting product ads are significant enough to grab your attention. These two ads give you the idea of exact search terms and keywords to be targeted on Amazon. In addition to that, there are more other benefits of trying out all different types of PPC ads available on Amazon. In this way, you will be able to identify what type of PPC is suitable for your business and what not. Once you own sufficient data, you can easily remove unnecessary PPC ads while enhancing those ones showing the best performance.

Quick Glance on the Creation of PPC Strategy

Let’s have a look at the basics of Amazon PPC Strategy
Try out each sort of PPC ads
Focus on comprehensive Amazon keyword research
Run the PPC ad campaigns at least for a week before making adjustments
Ensure that your keywords receive minimum 10 clicks
Make a review of your PPC ad reports on weekly basis

Following every step towards running your Amazon PPC Ads campaign will definitely be fruitful in getting maximum conversions from the setup.

Follow my blog with Bloglovin