PTB Solutions can make your shopify product management very simple. We are skilled in making product inventory in the required format for bulk product uploads. Our shopify product upload services include,
Product data entry – Where we update the product SKU, Brand, UPC/EAN/GTIN(Product ID), Part Number, Product description, Keywords, Price, Item Weight, product image update, Product title, sales start/end date, etc.
Categorization – This is another important aspect of shopify product upload, we help you in creating your product category and sub-category based on the product specifications like price, images, model number, variations, size, colour, etc
Image upload – We help in uploading high-quality images for the products, we use conversion techniques to that makes the image upload faster
Description – We write SEO friendly product description which helps the product get listed easily. We do a comprehensive product analysis before writing the description.
Keywords are literally the base of online marketing and potential purchase on every digital merchant hub, especially on Amazon. As a successful business owner, you must keep a good focus on Amazon Keyword Research. It is an integral part of the entire process of product branding & ensuring its sale on this giant online shopping platform. Consequently, you should be abreast of the exact keywords required to occupy the top position on Amazon.
Manual Campaigns – Keywords Research
How will you find the best keywords in manual PPC ad campaigns? There is a good process to excel in the task of Amazon Keyword Research. You should add to the bids in order to keep good hold on those keywords. The idea of enhancing keyword bids actually helps in improving the placement of your PPC ads. It also assists you in getting the topmost places for your Amazon PPC ads to remain highlighted.
On this ground, keywords that are best relevant to your products would be the right converting keywords.Such keywords are defined to be the long-tail keywords that carry more than two or three words. These descriptive keywords are likely to delineate the features of your products or brand. Using such keywords, you can get high conversion rates from well-informed online shoppers. These online buyers usually look for the products based on their requirements in the search bar by typing above-mentioned keywords.
Automatic Campaigns – Keywords Research
The Automatic Campaigns play the role of data mine that helps you find out the search terms of every customer on Amazon. These searches to identify your product can be best converted into ultimate purchase through automatic campaigns.With the help of specific keywords searched by online visitors & potential buyers, the Automatic Campaigns enable you to discover right keywords.
It is often suggested to find out the most perfect converting keywords from these automatic campaigns. Once you do it, you can simply add those keywords to the manual campaigns run by you. In this way,you will gain much control over the exact keywords – match type for objectives and bidding for absolute positions. This type of PPC campaign paves the way for hassle-free procedure of Amazon Keyword Research.
Significant Listing Keywords
You may not require taking resort to the idea of keyword stuffing so often. Keyword stuffing is the task of putting a number of keywords as possible into the product description, title, Seller Central back-end etc. But today Amazon does not allow so many characters in product keywords; therefore you should keep this fact in mind while selecting proper keywords. Use only those words completely related to your brand or products as keywords.
Dropping Bounces on Your Product Listing
In order to ensure finest Amazon Product Listing Optimization on your account, it is essential to reduce prolific bounces on your listing. An ideal product listing that converts well for making money assures best selling every now & then. In case maximum traffic is likely to bounce off your product page, Amazon will devalue your listing in its search results.
Since you are a business owner, you definitely dream bigger to grow your business from every direction. On this ground, Amazon can be a powerful platform to create and maintain your brand identity all across the globe. And the idea is Amazon PPC Ads campaign. With the help of this lucrative feature of Amazon, your brand promotion and money-making process will go hand in hand. Furthermore, you can receive maximum conversions from this Ads campaign setup as well.
Introduction to Amazon PPC Ads Campaign
Amazon not just facilitates its verified sellers, but the platform also takes care of its third party sellers with similar attention. The outcome is Amazon PPC. It is an advertising platform available to Amazon’s third party sellers. PPC enables them to build ad campaigns for their current products.It also generates a charge each time against the customer clicks whenever the visitors come across their ad. There are crucial PPC metrics on Amazon like Attributed Sales, Advertising Cost of Sales, Clicks and Impressions. These metrics determine how the entire process of advertising & making money per click is implemented in the systematic way.
How Beneficial is Amazon PPC Ads for All Amazon Sellers
Amazon PPC (Pay-per-Click) ads are the best & simplest way to make your brand and products highlighted on the giant online selling platform, Amazon. You will find almost 120 million different products for sale on Amazon and you don’t want to see your product listings lost in the crowd. Here lies the significance of Amazon PPC Ads campaign which promptly helps in finding or identifying the exact products sold by you. It also reinforces your brand’s organic ranking — the specific place where all of your branded products emerge in search results without any hassle.
How to choose the right Amazon PPC type for your brand?
It is important from your side to try every type of PPC ads at the very beginning. You can utilize all the PPC ads that are available to you. Among these, manually-targeting and automatic-targeting product ads are significant enough to grab your attention. These two ads give you the idea of exact search terms and keywords to be targeted on Amazon. In addition to that, there are more other benefits of trying out all different types of PPC ads available on Amazon. In this way, you will be able to identify what type of PPC is suitable for your business and what not. Once you own sufficient data, you can easily remove unnecessary PPC ads while enhancing those ones showing the best performance.
Quick Glance on the Creation of PPC Strategy
Let’s have a look at the basics of Amazon PPC Strategy
Try out each sort of PPC ads
Focus on comprehensive Amazon keyword research
Run the PPC ad campaigns at least for a week before making adjustments
Ensure that your keywords receive minimum 10 clicks
Make a review of your PPC ad reports on weekly basis
Following every step towards running your Amazon PPC Ads campaign will definitely be fruitful in getting maximum conversions from the setup.
Despite being a successful seller on Amazon, you may have some embarrassing experiences of facing issues or critical situations where you will find the content of your product changed by other sellers, more specifically a third party seller. But you should not have much worries on this ground as Amazon have profoundly thought about such issues. As a result, the Amazon’s Brand Registry offers a number of enhanced tools such as the Project Zero program and new Transparency by Amazon service etc. These tools help all the leading Amazon sellers stay away from those problems every now & then.
In a nutshell, the Amazon Brand Registry is a lucrative advantage for all the reputed brand owners staying on Amazon. This Amazon program actually enables the verified sellers & brand owners to directly access to advanced reporting tools so that they can completely control their brands across this giant shopping platform. The latest Brand Registry program was launched in the month of May 2017. It was aimed at assisting brand owners to safeguard their registered trademarks as well as provide reliable experience to customers by giving access to image search, proprietary text, reporting tools and analytical automations.
Currently, the Amazon Seller Brand Registry owns a set of latest features and powerful programs to provide the authentic brand owners, so that they can create exclusive brand image on Amazon and extend their business apart from protecting their trademarks.
Amazon Brand Registry – Eligibility Criteria
How would you find whether you are eligible to apply for Amazon’s Brand Registry or not? For this essential application, your existing brand should carry a registered and active trademark in the countries where you’re looking to enroll your brand name. Moreover, the brand trademark should be either in the form of an image-based mark or a text-based mark with letters, words or numbers.Once your brand meets this eligibility criteria, you can easily step into the process of signing into Amazon Seller Brand Registry and enrolling your current brands thereafter.
Amazing Report Tools & Search Tools
Amazon, the giant selling platform has streamlined the process by which one can find cases of prospective infringement with general features that are specially designed for brands. Some of these exciting tools include Image search, Global search, Bulk ASIN search etc. These tools are truly effective for finding content in different stores on Amazon, product URLs, product listings and so on.
Authentic Brand Identity
It is the Amazon’s Brand Registry that provides you with complete control over the product pages displaying the name of your brand, thus paving the way for your customers to view the accurate information regarding your brand.This helps in building a powerful representation of your brand across Amazon.
Additional Hands-On Brand Protections
The Amazon Brand Registry takes resort to information provided by you about your brand to execute additional analytical protections that can promptly identify and remove bad listings from Amazon store. This is an exclusive feature of Brand Registry to offer you additional convenience as well.
Amazon has become the most expensive company in the world, ahead of Microsoft and Alphabet in terms of capitalization.
Over the 24 years of operation, Amazon has become not only one of the most popular Internet sites, but also a full-fledged search engine in the field of online commerce. More and more users are choosing Amazon to search products rather than Google.
We know quite a lot about SEO at Google, but what do we know about Amazon optimization? what if you decide to start selling products on Amazon and don’t know how to optimize the product rank?
Amazon Product Listing Optimization
So, you have decided your best product to sell on Amazon. Where to begin? Perhaps it would be nice to figure out what is under the hood of the search.
Amazon’s core research is keyword research. The fact is that the audience of the Amazon is primarily focused on the purchase, and not on the study of goods. By entering the keyword into the search and studying the information provided, the user makes a purchase. Therefore, for the seller it is extremely important to be as high as possible in the search results for keywords.
If you do not want to use third-party tools (for example, Google Keyword Planner ), then you can select keywords using the auto-complete function of the search bar on Amazon:
Optimizing the Title
Selected keywords must be added to the product name. It is important not to overload your product with keywords.It is better to make the title concise – from 50 to 100 characters. The title must include:
the main function of the product,
specifications (colour, size, etc.).
The title should have at least 1-2 search queries. Often they intersect with the characteristics of the product, so that meeting the required number of characters is not difficult.
Optimize Search Queries
In August 2018, Amazon introduced a new rule – not more than 250 characters (with spaces) can now be entered in the Search Terms field. In this field you need to specify as relevant as possible requests for which users will search the product.
Add product photo
The basic requirements for Amazon photos are:
The main photo should be on a white background.
Image size must be at least 1000 x 1000 px – so that users can view the details.
You cannot place watermarks on the photo.
Among the photographs, there should be a snapshot of the product in the package.
The product itself should occupy at least 85% of the photo.
Photos must be of high quality, without any noticeable defects.
Work on Comments
It is important that the content is regularly updated on the product’s page. A great option here would be user comments .
Amazon uses a special algorithm to calculate the most popular requests in the texts of reviews and generates tags. Then, separate landing pages are generated for each tag, generating traffic for low-frequency queries.
You need to motivate your users to write reviews. This can be done, for example, by inviting them to receive the goods for free on trial. In this case, the chance of getting a negative comment is rather low – most often the user who tested the product for free will simply say that it did not suit him.
Keep in mind: Amazon carefully monitors feedback and eradicates unfaircompetition. Therefore, all comments should be left by your real buyers.
Over the years, an entire industry has grown around SEO at Google. And the few optimizers that now work with Amazon are at the very beginning of the journey.
Unlike Google with its Google Analytics, Amazon does not provide sellers with a lot of traffic and user data. This significantly complicates the comprehensive analysis. However, you should not despair – the site is steadily growing and developing. This means that in the future, the set of tools offered to sellers will only expand, and their knowledge of working with Amazon will increase.